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WordPress beats Blogger?

22 April 2008

This comparison has nothing to do with usability or features of the blogging software, but rather which one is more popular with readers. Over the last six months the number of people reading my Khanya blog (on WordPress) has risen, while the number reading my Notes from Underground blog (on Blogger) has remained static, or fallen by proportion.

Compare Blogs 22 Apr 2008

The Khanya blog is red, and Notes from Underground is blue.

You should be able to see the full comparison on Amatomu.

I started the Notes from Underground blog in November 2005, and the Khanya blog in February 2007, initially as an experiment because of a loss of functionality in Blogger (most of which has now been restored).

This comparison is confirmed by the Technorati rankings, where Khanya has an authority ranking of 124, and Notes from Underground an authority ranking of 67 (nine months ago it reached a high of 105, and has fallen ever since).

Has anyone else noticed such a trend, which seems to indicate that WordPress blogs are more popular with blog readers than Blogger blogs?

For what it’s worth, this is also borne out by the Amatomu blog rankings:

Amatomu blog rankings 22 Apr 2008

where Khanya passed Notes from Underground about six months ago, and has stayed ahead ever since.

There isn’t a great difference in content between the blogs. If I’m posting a response to a Blogger blog, I usually use Blogger, and if responding to a WordPress blog, I usually use WordPress. This is because of the trackback/link to this post, which are different systems of creating links between posts on different blogs dealing with the same topic. If I’m blogging about a news iterm, or something found on an ordinary web page, I have a slight preferencve for Blogger, as its “Blog this” function makes that easy.

My Blogger blog has a bigger blogroll, because I use an external blogroll manager at Blogrolling, which has a nice feature of showing me which blogs have been updated recently.

The only thing that I can think of that may have caused the difference is that WordPress makes it easier to find other blogs dealing with the same topic, through tag surfing. Blogger used to have a feature “Search all blogs”, but that has not worked for a long time. I used to use it quite a lot — if I was writing on a topic I wanted to see what others had said on the topic as well. But now if I want to do that I use Technorati, which finds non-Blogger blogs as well.

So what is it?

Do readers prefer WordPress?

Are WordPress blogs easier to find?

What makes the difference?

6 Comments leave one →
  1. 23 April 2008 2:52 pm

    Hate blogga, lurve wordpress.

  2. 28 April 2008 5:16 am

    I used to read your Notes blog more but am finding the content on Khanya is grabbing more more these days so I’m probably spending my time 50/50 now. The name works better too I think, more distinctive. But content is king in my book. I would suggest differentiating a bit more clearly if you’re going to keep them both running long term.

  3. 28 April 2008 11:48 am


    That’s strange, because there’s very little difference in the content, as I’m inclined to post similar things to both.

    Perhaps because of the Amatomu categories they are listed under I may put more “political” posts on Notes from underground, and “religious” ones on Khanya, but the main criteria are technical — if there’s a link to a Blogger post, I posted it on the Blogger platform, regardless of subject, and if there’s a link to a WordPress one, I post it on Khanya, because of the “trackback” feature.

    Trackbacks from either never seem to work with Typepad blogs 😦

  4. 29 April 2008 3:25 am

    Oh, I am not saying there is much differentiation, just a slight one and that you may want to even increase it. I hadn’t really thought of it but it probably is a political/religious one now you mention it. I am drawn towards your religious commentary more because that’s where I find you get me thinking the most. But don’t make too much of it, as I said, its only slight.

  5. 10 May 2008 8:03 pm

    I´ve always been on blogger (no reason, it was just the name I knew when I started blogging), but interesting to read about the differences.

  6. 25 July 2008 4:59 am

    It’s true, WP makes common interests easier to find. Blogger is far more random.

    My completely subjective take on Blogger vs WP is that Blogger is far more annoying to manuver.

    Oh sure, I can customize the templates to no end and I can plug in my own widgets. But all that customizability usually led to unusable or horrendously long and annoying blogs. In some of these, the content is outright unreadable without inducing a headache. It’s almost like MySpace.

    Plus, Blogger has become a prime target for spammers. Though that trend seems to be reversing, there are quite a few remaining and it’s disheartening. With WP, they take care of these types of blogs within hours. Sometimes withing minutes. WP folks like to keep their noses clean.

    I can’t describe it, but WP seems to be more… Human… If that makes any sense at all. It isn’t just about plastering the web with more adspace, it’s about sharing something. You know, back to the basics. Even the commercialized blogs on WP tend to be more interesting and attractive to read.

    I don’t know. I guess WP seems to attract a different crowd.

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